How do I advertise Glamping in Norfolk?
When setting up your Glamping site, knowing where and how to advertise can be challenging. In Norfolk, there are a few websites like this one that will offer listings and support. It can be daunting if you're not from a marketing background or understand all of the terminology used. In this article, we explain what you need to know and where you could advertise.
What is Glampsite marketing?
Whether you are a campsite or a Glamping site, unless you have a significant awareness or history, marketing is one of the most essential tools for letting potential campers know that you exist.
What are the most common types of marketing for campsites?
There are a few types of marketing that can be used for campsites, and the most popular ones are outlined below. The top three are digital marketing, content marketing and review/Directory sites. This is not an exhaustive list but it's pretty useful.
Digital Marketing
- Search Engine Optimisation (SEO).
- Pay-Per-Click (PPC) Advertising.
- Social Media Marketing.
Content Marketing
- Blog Posts and Articles.
- Video Marketing.
Review and Directory Sites
- Listings on Platforms.
- Encouraging Reviews.
Influencer and Affiliate Marketing
- Outdoor Influencers.
- Affiliate Programs.
Email Marketing
- Newsletter Campaigns:
Local and Community Marketing
- Tourism Partnerships.
- Flyers and Brochures.
Although there are a variety of channels you can choose to promote your Business, perhaps the three biggest will be:
Your own website
If you haven't already, then you need to create your own glamping website to share the features and facilities of your campsite.
High-traffic topical websites
These are often some of the best places to share your information as the type of customer is ideally suited to your Business. An example of this is Love-Glamping.co.uk. This website is a specific niche website designed to raise the profile of your website and drive genuine enquiries through to your Business. List your Business on Love Glamping, on the Glamping in Norfolk Directory. Adverts are just £149.00 at the time of publication. This is also for 12 months, just £12.00 per month in reality!
Social media
Social media can be challenging, but it offers the opportunity to promote your Business. Paid ads on Social Media will be the best way to promote your Business on social platforms; however, like Google ads, the cost can soon stack up.
What attracts people to a campground?
With any form of advertising, you need to demonstrate the features that draw people to your campsite and what makes you unique. The benefit of directory and listing platforms is they provide you with a means to highlight your specific features for customers to review and enjoy. Rather than saying too much, directory sites can also focus the search and Reader by quickly presenting and highlighting the main features with an invite to read more or visit the site, which is a great way to funnel traffic and people to your website.
Summary
If you are considering the best ways to advertise, niche directory sites still hold a vital place in your marketing strategy. If you are looking for any more tips, search our blog.